The Health Resources and Services Administration (HRSA), an agency of the U.S. Department of Health and Human Services (HHS), provides health care to people who are geographically isolated, and/or economically or medically vulnerable.

HRSA’s Maternal and Child Health Bureau has launched the Promoting Pediatric Primary Prevention (P4) Challenge competition to respond to declining rates of childhood vaccination coverage and well-child visits due to COVID-19. CDC data show that these declines might leave young children and communities vulnerable to vaccine-preventable diseases such as measles.

The P4 Challenge will award $1 million in prizes for innovative approaches to increase access to and utilization of well-child visits and/or immunizations services within primary care settings. Partnerships with state and local organizations are encouraged, and submissions must include a primary care provider who delivers health services to children.

HRSA expects to select up to 50 Phase 1 winners and up to 20 Phase 2 winners. To Apply: Submit concept paper along with this submission form (PDF – 322 KB) to MCHBP4Challenge@hrsa.gov by March 15, 2021 by 5:00 PM ET.

Visit the website for more information.

If you have any questions about HRSA programs or need additional information, please contact the HRSA Office of Regional Operations.

Health Resources & Services Administration
Office of Regional Operations – Region 3
R3@hrsa.gov